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Choosing the Right Go-to-Market Partner - A Guide for Applications Developers - white paper
Bringing innovative applications and solutions to the communications market requires a broad set of specialized skills and extensive resources, including access to significant capital. Oftentimes companies with strengths in IT and applications development, lack the infrastructure, experience and influence to rollout application-based services to end-users. The increasingly complex communications industry has created a significant barrier to entry.
Successfully overcoming the market entry hurdle introduces yet another potentially fatal challenge – the necessity to scale. Additional business components necessary to realize any revenue (and each one a significant barrier) include network connectivity, routing and addressing functions, order processing, billing, customer care, technical support, monitoring, repair, and maintenance.
